95% of companies not cookie compliant
|26 Apr 2012 2:23 BST||Back|
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Ninety five percent of major UK organisations are not compliant with the new cookie law, according to KPMG research conducted in March 2012.
Time is running out to comply – the cookie amnesty ends in exactly one month. From 26 May all UK organisations must obtain opt-in consent before placing cookies or similar technologies on a user’s device.
Companies that don’t comply with the cookie law risk fines of up to £500,000 from the Information Commissioner’s Office (ICO).
“Even if full compliance is not achievable at this point, organisations should take active steps to comply where possible, with the regulations,” says Tim Roe, director of data and deliverability, RedEye and DMA Email Marketing Council member.
The DMA has produced a number of guidance documents to help UK organisations manage their cookies and ensure they are compliant with the new regulations covering cookies.
The DMA is also working with DataGuidance to produce a cookies awareness survey to find out how prepared UK organisations are and how much it is costing their business to comply as the cookie deadline looms.
To take part in this survey (all responses are completely confidential), please click here.