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Site Visits

Part of the role of the DMA Compliance Department is to conduct member compliance visits. These can either be conducted as a routine visit, a new member support visit, or on request from the DM Commission (possibly as a result of one or more complaints)
Selection Criteria for a Routine Visit
Routine visits are intended to help and support members, monitor general standards of compliance and check if there are any common issues or questions arising that may need addressing.

The visits will be made on a representative basis across the various media encompassed by the DM Code of Practice.

DM Commission Complaint Visit
In line with section 4.15c of the Code, the DM Commission may request that the DMA Compliance Manager visit a member against whom a complaint has been levied. In this instance the visit will be more specific to the area of complaint.

Visit Notification
  • Any routine compliance visit will be notified to the member Compliance Officer with ample notice.
  • Any DM Commission complaint visit will be notified to the primary contact with ample notice.


  • Visit Format and Reporting
  • Upon arrival at a member's premises, the DMA Compliance Manager will meet with the member Compliance Officer and any other member staff as previously notified. They will discuss the format of the visit and deal with any compliance training or information issues.


  • In the case of a complaint, more details will be given and a specific request to see the Director/Line Manager who holds responsibility for the area may be made.


  • A site tour with the member Compliance Officer will be undertaken.


  • A compliance audit checklist will be completed during the visit and discussed with the member.


  • The Compliance Manager may request further information relating to the Annual Compliance Form, and request to see relevant procedures and audit trails.


  • A written report will be prepared and sent to the member organisation, any comments or additional information should then be provided to the DMA Compliance Manager.


  • In the event of gross non-compliance by a member, the DMA's concerns will be provided within the main written report, along with the DMA's recommendations and a required timescale for completion. A return site visit might also be requested.


  • Copies of all compliance visit reports will be held on file in the DMA Compliance Team with copies sent to the member company and DM Commission as indicated.


  • In the event that non-compliance is still evident, the matter will be passed over to the DM Commission for consideration.
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    For enquiries please contact
    DMA Compliance Team

    Phone: 020 7291 3360

    Email: compliance@dma.org.uk
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    The DMA promotes direct marketing and informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator of best practice.

    THE DIRECT MARKETING ASSOCIATION (UK) LTD. TEL: 020 7291 3300 EMAIL: INFO@DMA.ORG.UK
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