Research Details

Email Navigation Differs Radically from Website Navigation

Company:	DMA Email Marketing Council
Contact:	Ross Caddy
Telephone:
Email:	research@dma.org.uk
Website:	http://www.dma.org.uk
Details:	The navigation bar at the top of your email can be a huge driver of engagement. In addition to appearing in the preview pane in nearly every instance, now bars give your subscribers a clear and familiar path to engage with you even when they’re not interested in your emails main message.
Cost:	Members: £0.00 Non-Members: £N/A
Downloads Email Navigation Differs Radically from Website Navigation (Published: 3 Aug 2009 - 565KB)