Legal Service and Government Engagement

Free Legal Advice

The DMA provides a free legal advice service exclusively for its members. The legal team has more than 20 years' experience of advising members on the legislation that specifically affect their commercial practices, as well as providing advice on compliance with the CAP Code and other codes of best practice. DMA members are invited to submit legal queries and questions concerning campaign copy via telephone or email to the legal team. Responses are usually given within 24 hours.

Government Engagement

Through working closely with government and other policymakers, and developing effective instruments of self-regulation, the DMA helps to stave off legislative threats to the commercial freedom of its members and the direct marketing industry as a whole.