Best Practice

Best Practice documents are supplementary to the Direct Marketing Code of Practice (DM Code) and provide members with additional guidance on particular industry sectors. They set down higher standards of good practice than the Code requires of DMA members. Compliance with these standards, unless they are also set out in the DM Code, is not mandatory but is highly recommended.

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Contact Centres
	DMA Contact Centres and Telemarketing Best Practice Guidelines   (Published: 22 Sep 2009 - 628KB) These Best Practice Guidelines have been developed by The DMA Contact Centres and Telemarketing Council as an aid to telemarketing practitioners, the managers and technicians who now wrestle with complex technology to ensure that their contact centres are compliant with industry regulation.
	Client Guide to Outsourcing   (Published: 1 May 2007 - 215KB) When working with an outsourced contact centre, the client remains ultimately responsible for verifying the telemarketing activity is compliant with all legal and self-regulatory requirements. These guidelines have been developed to help ensure outbound campaigns are conducted with integrity in order that it remains a viable and attractive channel to market.