Best Practice

Best Practice documents are supplementary to the Direct Marketing Code of Practice (DM Code) and provide members with additional guidance on particular industry sectors. They set down higher standards of good practice than the Code requires of DMA members. Compliance with these standards, unless they are also set out in the DM Code, is not mandatory but is highly recommended.

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Financial Services
	How to Guide: Find the Right Direct Marketing Agency   (Published: 3 Dec 2009 - 727KB) It is in everyone’s interests that high pitching standards are maintained within the direct marketing industry. This Guide is intended to help clients sharpen the effectiveness of their agency selections, with practical advice on how to plan and manage better pitches.
	Financial Services Business to Consumer Direct Marketing Guidelines   (Published: 9 Nov 2005 - 259KB) Guidance for those putting together a financial services promotion and designed to highlight various points and issues to be included or taken into account.