Best Practice

Best Practice documents are supplementary to the Direct Marketing Code of Practice (DM Code) and provide members with additional guidance on particular industry sectors. They set down higher standards of good practice than the Code requires of DMA members. Compliance with these standards, unless they are also set out in the DM Code, is not mandatory but is highly recommended.

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Field Marketing
	Field Marketing Best Practice Guidelines   (Published: 11 Sep 2007 - 402KB) This document has been produced by the DMA''s Field Marketing Council to set best practice guidelines in field marketing.
	Field Marketing Best Practice Guidelines   (Published: 22 Nov 2005 - 152KB) Produced by the Field Marketing Council to give best practice guidance to those involved in this sector.This document has been updated to reflect changes to industry legislation.
	Users Guide to Field Marketing   (Published: 1 Jan 2002 - 154KB) This guide has been produced by the DMA Field Marketing Council (FMC) to highlight the flexibility of field marketing as an important discipline and service to the sales and marketing industry.