Best Practice

Best Practice documents are supplementary to the Direct Marketing Code of Practice (DM Code) and provide members with additional guidance on particular industry sectors. They set down higher standards of good practice than the Code requires of DMA members. Compliance with these standards, unless they are also set out in the DM Code, is not mandatory but is highly recommended.

Search Options

Select by Category:

* All Categories *   Agencies   Email Marketing   Data   Financial   Contact Centres   Field Marketing   Mailing Houses   Inserts   Mobile Marketing   Response   B2B   Door Drop   Creative

---

Search Results

The results from the selection above are shown below.

Agencies
	How to Guide: Find the Right Direct Marketing Agency   (Published: 3 Dec 2009 - 727KB) It is in everyone’s interests that high pitching standards are maintained within the direct marketing industry. This Guide is intended to help clients sharpen the effectiveness of their agency selections, with practical advice on how to plan and manage better pitches.
	How to Guide: Win More Pitches   (Published: 3 Dec 2009 - 700KB) This Guide is intended to help media, creative and full service agencies plan their pitch strategies more effectively and win more pitches.
	Suggested Terms & Conditions between Agencies & Clients   (Published: 6 Nov 2002 - 158KB) This document outlines the mutually agreed terms on which AGENCY is appointed as the Marketing Service Agency within the United Kingdom fro CLIENT.