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Councils

Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


Get It Right

  • Digital Marketing’s Transformation: From Recovery to AccelerationIn recent years, marketing budgets have been reduced and marketers have been held increasingly accountable for demonstrating return on investment. In the years since the global financial crisis, and through the growth of digital...
  • Digital Marketing’s Transformation: From Recovery to AccelerationIn recent years, marketing budgets have been reduced and marketers have been held increasingly accountable for demonstrating return on investment. In the years since the global financial crisis, and through the growth of digital...
  • If I said I would return £25 for every £1 you give me, I reckon:a) Many of you would not believe me (fair enough!)b) Some would simply say I’m a conman (even though I’m not!)c) A small handful might give me £1 (thanks, I’ll invest it wisely!)I appreciate return on investment (ROI) may be calculated...
  • Consumer expectations are high in today’s world. With the growth of real-time marketing, consumers increasingly expect their favoured brands to deliver a more relevant experience, but I believe user experience to be as equally important. In email marketing the message needs to be relevant,...
  • A recent Plan to Engage survey (The current state of email strategy) of over 500 UK marketers reveals a lack of strategy and an over reliance on open rates as a metric in email marketing programmes:39% of marketers do not currently have an email strategy in place64% of marketers don’t currently...
  • More than half of UK client-side email marketers anticipate increasing their 2014 email expenditure after ROI for the channel reached 2,500% in 2013, new research published by the Direct Marketing Association (DMA) has revealed.According to a panel of 128 senior B2B and B2C client-side email...
  • More than half of UK client-side email marketers anticipate increasing their 2014 email expenditure after ROI for the channel reached 2,500% in 2013, new research published by the Direct Marketing Association (DMA) has revealed.According to a panel of 128 senior B2B and B2C client-side email...
  •  When we think of the words ‘personalise’ and ‘email’ we more often than not think of including the subscriber's name and possibly their company name within the email. But this is the most basic of ways of personalising the experience within email and quite frankly, impresses very few....
  • According to Steve Wright, a can of spam is opened every four seconds across the world. Of course, we as email marketers along with our technology providers work hard every day to ensure what we produce is not virtual spam. Regular readers will know the DMA National client email survey is an...
  • In order to run the most successful email campaigns one option is to sack the marketing executives and let the programmers and maths graduates run the show. Let me explain… A successful email marketing campaign requires you to: Guarantee the email will be delivered Ensure it can be read...

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