Get Inspired
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The following case studies by Neopost are included in the report:- Circle is one of the UK’s leading providers of affordable housing. With a dedicated team of more than 2,200 staff, Circle manages more than 63,000 homes, including supported and sheltered housing, for around 200,000...
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Data dominated much of 2012 here at the DMA and in the direct marketing industry. From the cookies compliance deadline in May to the ongoing debate about proposed EU data reform, it's been an eventful year. Here are some of the highlights. January-FebruaryThe year began as it ended with all...
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At a time when every penny of your budget is under intense scrutiny, maximising the value of your spend is more essential than ever. To improve return on investment (ROI), you’ll recognise the value of exploiting every tool at your disposal. So how can Data Driven Marketing...
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Executive summaryThis briefing paper examines the key issues, drivers, and challenges that businesses face in achieving and exploiting a single view of their customers. The cornerstone of a single customer view is the ability to identify all the relationships, be it accounts,...
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ObjectivesDairy Crest owns a door-to-door milk delivery service and www.milkandmore.co.uk: 250 essentials delivered by a local milkman. In June 2010 Tug was briefed to use SEM to grow awareness, increase visibility around local depots, gain share of voice and compete against alternative online...
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ObjectivesMerlin Entertainments Group is the World's second largest visitor attraction operator with leading brands including The Dungeons, which has venues in UK cities London, Edinburgh, Blackpool and York as well as The Dungeons in Hamburg and Amsterdam. Tug took over a brand driven PPC campaign...
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Name of Proposer: Heather DevanyAdvertiser: Flora & Flora Cuisine, Unilever UK LimitedMedia Buying Agency: n/aCreative Agency: N2O Limited Sector: Experiential Event / Brand AwarenessFormat:The brief: to create a memorable and positive family experience with Flora and Flora Cuisine at the...
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Name of Proposer: Rob MitchellAdvertiser: McDonald’sMedia Buying Agency: n/aCreative Agency: LeoSports (Leo Burnett)Sector: Sponsorship Format:2011 marked the 2nd year of the FA Community Awards presented by McDonald’s. The Awards are The FA’s and McDonald’s celebration...
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Members from the Brand Activation Committee will showcase their favourite case studies on an ongoing basis and explain these campaigns and theirfeatures. This page will provide links to these hand-picked case studies.Miller Genuine DraftMcdonald's FA Community AwardsFlora & Flora Cuisine
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Name or Proposer: Richard DuttonAdvertiser: SAB MillerMedia Buying Agency: Creative Agency: Arc LondonSector: Experiential Event/Brand AwarenessFormat:Miller Genuine Draft was not viewed as the popular choice for new 18-24 drinkers - who struggled to seen an occasion to choose...
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