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Councils

Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


Get Inspired

  • Name or Proposer: Nick BarnardAdvertiser: Monnier FreresMedia Buying Agency: DirectCreative Agency:  DirectSector: FashionFormat: Sub A4, Multi-page, glossy bound inStand Out:• Bound in 20ppmagazine• Separate cover stock and excellent finish• Full of exclusive offers• Easy to use and...
  • Name or Proposer: Nick BarnardAdvertiser: Toys r UsMedia Buying Agency: MECCreative Agency:  N/ASector: RetailFormat: Sub A4, Multi-page item.Stand Out:• Heavier paper stock • Excellent finishCommentary:• This is an annual event from the client and tends to signal the beginning of the big...
  • ObjectiveOver the last few years, Middlesex University has invested over £200M and completely transformed its offering in terms of infrastructure, quality of teaching and the opportunities it offers students. This has gone a long way to challenge any preconceptions that prospective students, their...
  • The ObjectiveSince 1958 HiPP has been producing the highest quality organic baby food. Launched in the UK in the 1990’s HiPP’s number 1 status has recently been challenged by new entrants to the market. With various bits of NPD planned for 2013 including the launch of a new pouch range Spinnaker...
  • The ObjectiveDespite high levels of awareness, TABASCO® has a challenge to drive frequency of usage and penetration within the UK.  The TargetCreate a social programme that would drive frequency of usage and penetration within the UK (which meant going far beyond “likes”) The StrategyIn...
  • The ObjectiveSpinnaker had to find a way to prove that 007 still had some clever tricks up his sleeve and tap into the younger fans' desire for action – and engagement. Spinnaker knew that to get their attention something different had to be done, something with standout, something that Q himself...
  • The ObjectiveIt’s the sweet grass of Ireland that makes some of the most luscious, tender beef in the world. It is grass-fed, natural and full of flavour – The flavour shows where the best grass grows. Spinnaker’s brief was to use St Patrick’s Day to highlight the positive attributes of Irish...
  • Name or Proposer: Nick BarnardAdvertiser: KuoniMedia Buying Agency: MECSector: TravelFormat: A5 loose itemStand Out:• A5 landscape. • Heavier paper stock (110gsm matt)Commentary:• Landscape format made item stand out.  Although A5 portrait is the most popular format for inserts, landscape...
  • The following case studies by Neopost are included in the report:- Circle is one of the UK’s leading providers of affordable housing. With a dedicated team of more than 2,200 staff, Circle manages more than 63,000 homes, including supported and sheltered housing, for around 200,000...
  • Data dominated much of 2012 here at the DMA and in the direct marketing industry. From the cookies compliance deadline in May to the ongoing debate about proposed EU data reform, it's been an eventful year. Here are some of the highlights. January-FebruaryThe year began as it ended with all...

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