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Councils

Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


Poll

Get Informed

  • Facebook has emerged as the marketer’s preferred social platform for campaign development and evaluation, according to a poll of 171 UK social marketers. The DMA’s inaugural Social media scorecard asked marketers to mark the top social media platforms in the three key areas of campaign...
  • The DMA has expelled Reactiv Media from its membership after the industry’s watchdog upheld complaints made about the company for making PPI nuisance calls.The Direct Marketing Commission (DMC) received complaints from consumers registered with the Telephone Preference Service (TPS) about West...
  • Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research published today reveals.According to the findings of the Customer Acquisition...
  • The Customer Acquisition Barometer puts a spotlight on the way in which companies gain new customers in the fast-changing worlds of online and offline marketing, looking at it from the marketer’s and consumer’s perspectives and benchmarks methods companies are finding most effective.You can read...
  • 1. Consumers and marketers have a mutual interest - sharing information. For individuals, finding the latest products and services, getting the best deals and staying in touch with brands they like is at the core of their commercial life. That is why a majority say they have shared their...
  • The Telephone Preference Service (TPS) has warned businesses conducting sales and marketing calls of an increased risk of fines after a local trading standards authority made a legal first by prosecuting a company for calling people registered on the TPS's 'do not call' list. In February,...
  • Today (Wednesday 12 March) the European Parliament voted by an overwhelming majority (621 in favour, 10 against, 22 abstentions) to adopt the less business-friendly version of the Data Protection Regulation, proposed by the European Parliament’s Civil Liberties Justice and Home Affairs Committee (...
  • Digital Marketing’s Transformation: From Recovery to AccelerationIn recent years, marketing budgets have been reduced and marketers have been held increasingly accountable for demonstrating return on investment. In the years since the global financial crisis, and through the growth of digital...
  • The DMA has warned that a third of businesses are failing to prepare for the impact on one-to-one marketing of changes to EU consumer data legislation and public perception of data privacy, in spite of a rise in industry-wide awareness of the issue. The warning comes after the findings of a...
  • The DMA has warned companies using marketing mail and telemarketing that losing consumer trust is the number one business risk of using data unscreened against ‘do not contact’ lists, such as the Mailing and Telephone Preference Services – even ahead of the threat of regulatory action. The...

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