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Executive SummaryWelcome to the 19th Annual door drop report from the DMA Door Drop Board Committee, which each year looks at advertising volumes and expenditures as it related to the UK door drop industry.This report compares figures from 2011 to previous years. The first notable trend is a...
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Marketing email volumes hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to latest available industry figures published by the Direct Marketing Association (DMA).The DMA’s National Email Benchmarking Report H1 2012 reveals a 46%...
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Three independent businesses are celebrating after beating the cream of the North of England’s agencies to collect gongs at the annual DMA Honours Awards. Fluent Communication, a Sheffield-based IT lead generation agency, was named Best newcomer, Manchester’s If Agency, a direct marketing...
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Introduction Retailing to the Fore…The start of 2013 witnessed the fall of some major high street brands and there have been warnings that a number of others face insolvency this year. A retail environment impacted by relentless social and technological change is forcing ...
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IntroductionThis whitepaper by Neopost discusses smart ways to save money on postage.Since April 2008 the price of a First Class Stamp has increased by 67% and that of a Second Class stamp by 85%. For the sake of comparison, over the same period the price of a litre of unleaded petrol has...
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IntroductionThis whitepaper by Neopost talks about improving customer communications.Good communications is the cornerstone of business success. It is essential for service delivery; for generating new business, for informing customers and prospects of new products and services; for...
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IntroductionThis whitepaper from Neopost discusses issues around cost-saving in postal communications.Each day, Royal Mail delivers 59 million letters, packets and parcels to 29 million UK addresses. Almost nine out of 10 items (88%) are sent by business and the public sector. In an age...
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Welcome to the National email benchmarking report H1 2012. Alchemy Worx is proud to sponsor the DMA’s benchmarking reports as they are invaluable for UK email marketers, representing the only pan-ESP benchmarks for email metrics in the UK. The headline figure from this report is...
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87% of UK firms cannot estimate the likely costs of the draft EU Data Protection Regulation to their business, according to a survey commissioned by the Information Commissioner’s Office (ICO). 40% of UK firms don’t fully understand the European Commission’s 10 proposed data reforms, such as...
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Almost half (49%) of parents think advertising and marketing should not target children, research from YouGov SixthSense shows.The poll of more than 1,500 parents found that while 49% of them believe adverts should not be targeted at children, 39% think children need to learn what advertising is....
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04 Jun 2013 10:46 BST
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31 May 2013 13:20 BST
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18 Apr 2013 10:03 BST
