DMA - Data & Marketing Association

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When & Where?

Friday, 5th September 2014

to
Thursday, 30th October 2014

The Pavilion at the Tower of London
London
Greater London
EC3N 4AB
United Kingdom

A breakfast briefing to take you through all the stages of planning advertising mail into an integrated campaign.

With 4 out of 5 consumers saying that they react to advertising mail immediately, mail is a vital part of the marketing mix. (From letterbox to inbox infographic 2013)

But where do you start if you want to plan advertising mail into an integrated campaign?

This breakfast briefing will take you through all the steps of planning an advertising mail campaign from setting your goals and objectives to deciding on a strategy right through to campaign execution.

More details follow soon.

#dmaadmail

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.


Contact

For all enquiries regarding this event, including sponsorship opportunities, please contact Megan Hawkins.

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