The Trading Floor is the UK’s largest multi-channel transactional database, comprising over 20 million postal records, 12 million live & opted-in email addresses and over 8 million mobile and landline records. Driven from actual applications and purchases, the valuable transactional data covers insurance, financial services products and retail transactions as well as a host of lifestyle variables, purchase trigger dates, preferred contact mechanisms and a whole lot more. The Trading Floor enables clients you to communicate with your prospects the right way, every time. Additional products from the data division provide an end-to-end solution for marketing departments including data for modelling purposes, database appending, campaign strategy, planning and implementation through to fulfilment and response analysis. enhance™, the new data appending service from The Trading Floor, adds information and value to your own customer & prospect data, enabling clients to carry out more precisely targeted communications with valuable cross-selling opportunities - giving higher response rates and yielding increased return on investment in marketing campaigns.