Who we are
Inspiring better business
We've been leading the way in direct marketing and helping the industry do better business since 1992. At the heart of what we do are our members. There are more than 1,000 of them across the UK, including agencies, list brokers and mailing houses, as well as blue-chip corporations such as BT, Sainsbury's and Lloyds TSB
Policy and practice are driven by our 12 Councils, which specialise in areas such as training and development, lobbying and business services. They are supported by our 45-strong Central London administration plus teams in Edinburgh, Bristol and Manchester. We're also a member of the International Federation of Direct Marketing Associations (FDMA) and the Federation of European Direct and Interactive Marketing (FEDMA).