The Young Direct Marketing Awards annually attract over 100 entries from students aged 11 - 15 across the UK. They aim to deliver a classroom experience on the creative and business principles behind direct marketing communications.

Over 15,000 teachers in every secondary school across the country are sent an initial invitation to participate. Through the aid of lesson plans and curriculum mapping, provided to all participating teachers within the Teacher Resource Pack, students are then required to create a marketing campaign based on a brief from one of three charities. The top entries are shortlisted and invited to the award ceremony held in London where the winners are announced.

Benefits to sponsors include reaching a highly targeted audience of teachers, an opportunity to demonstrate your company’s commitment to excellence and education, and enhancing credibility as a partner of the DMA.

Associate Sponsorship: £10,000

• Acknowledgment and brand positioning as the Associate Sponsor
• Logo and branding on all awards promotional literature and email communications within the campaign
• Logo, credits and links on the YDMA website home and sponsor pages, www.ydma.co.uk
• 2008 Associate Sponsor PR and usage rights of the YDMA Awards logo and credits for the sponsorship term
• Thank you and mention from the YDMA host at the Awards ceremony with logo opportunities
• Segment with company profile and involvement with the YDMA on the DMA TV Broadband channel
• Opportunity to present an award at the Awards Ceremony
• Opportunity to include winner prizes
• PR opportunities, which may include acting as a spokesperson for the event
• A close partnership with the DMA to leverage all opportunities linked to the Young Direct Marketing Awards

Other Opportunities

There are also a variety of opportunities for your company to sponsor specific elements of the Young Direct Marketing Awards Ceremony as well as ‘in kind’ sponsorship such as:

• Venue provision
• Winner prizes
• Road show awareness campaign
• Print
• Media partners

For further information on sponsorship packages and availability, please contact:

Jackie Fast
Sponsorship Manager
T: 020 7291 3338
E: Jackie.fast@dma.org.uk