One of the many advantages of being a DMA member is having free access to groundbreaking industry and consumer research. By sponsoring our research studies and/or our online Research Centre, you will receive a considerable amount of exposure by being associated with Europe's largest trade association in the marketing and communications sector, as well as invaluable insight into key trends.

Some packages allow sponsors to submit questions that only they will see the answers to thereby gaining key statistics to progress their own campaigns and/or product development.

Current Research Study Opportunities Available:

Financial Services: Consumer Purchasing Patterns

• This study aims to understand how consumers purchase financial products and the factors that influence their purchasing decisions.

Participation Media: The Consumer Experience of Direct Marketing

• The study explores the relationship between consumers’ perceptions of direct marketing and compares this with their actual experience and behaviour.

Economic Impact Analysis: The Direct Marketing Industry

• This study assesses and measures the scope and value of the direct marketing industry and its impact on the UK economy.

As sponsorship rates are dependent on the type and extent of the research undertaken, for further information please contact:

Victoria Bytel
Head of Membership & Research
T: 020 7291 3313
E: victoria.bytel@dma.org.uk