This issue of Green Matters provides easy to use tips for making your business green whilst keeping it profitable.

There is increasing pressure from both government and clients for all businesses to show that they are monitoring and looking at ways to reduce their environmental impact. Yet making such changes is often considered an additional expense to business. This issue of Green Matters dispels the myth that green is not profitable.

Environmental thinking goes way beyond the materials used in the final marketing product. It needs to be an integral part of the whole marketing process – from the planning and strategy to the delivery and evaluation. This issue of Green Matters focuses on one of the pillars of direct marketing – data.

Amongst a bewildering amount of information about the environment, this is the first in a series of no nonsense guides, produced by the DMA with advice from the Government’s Envirowise programme, providing advice on how to minimise the environmental impact of direct marketing,.

This paper reports on the progress achieved to the end of 2005 and outlines some of the next steps to ensure that the industry keeps on track to achieve our targets and commitments.

Document detailing how the DMA's Direct Mail & Promotions Producer Responsibility Scheme will operate to meet the requirements of the Government’s waste strategy.