Helping you make the right decision

For over three decades, AAR has been helping clients with all of their agency requirements whether it's selecting a new agency partner, managing a roster or conducting an OJEC review.

Knowing the agency market place

AAR's knowledge and insight into the direct marketing agency community is gained by continually meeting with agencies, viewing their credentials presentations, case studies and 'talking heads' films. And their impartial,
consultative approach and search and selection programme enables them to pass this information onto you, saving you precious time and money whilst protecting your confidentiality.

Using industry best practice

Based on best practice, AAR will help you arrive at your agency pitch list, write your pitch brief, select the best pitch procedure and take you through to fee and contract negotiation. They'll even help you manage your outgoing agency relationship.
If you would like to know more please contact the AAR or DMA.
Or visit the
AAR website at
www.aargroup.co.uk.

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