The DMA champions best practice and self-regulation to ensure that its members create an atmosphere of consumer confidence and trust, this section outlines the levels of consumer protection available. It covers how companies that use personal information must abide by the Data Protection Act - as a consumer you are allowed access to information held about yourself, and if appropriate you can have it amended.

If you would like to register a complaint about a DMA member company it is possible to do so through the Direct Marketing Authority. Details of the procedure to follow are listed in the left hand menu under Complain about a DMA member.

Preference Services offer you a reliable method of reducing unsolicited direct mail, sales and marketing telephone and fax calls, and email messages.

The DMA manages the industry's preference services: the Mailing Preference Service (MPS); Baby Mailing Preference Services (BMPS); Telephone Preference Service (TPS); Corporate Telephone Preference Service (CTPS); and the Fax Preference Service (FPS).

The DMA carries out a rolling magazine and press campaign to promote the Preference Services to consumers, the main objective being to make consumers aware of the services that stop mail, email, telephone and fax marketing to them as individuals.

For more information on how you can register for the Preference Services, please click on the relevant link in the left hand menu.