Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301

Board members

The DMA Board is the Association's decision making body, and works to an annual operating plan.

Julia Porter   Julia Porter is director of consumer revenues for Guardian News & Media, where she's responsible for CRM Strategy and execution, all subscriptions and brand extensions including ecommerce, Guardian Masterclasses and Guardian Soulmates. Prior to this Julia was acting group marketing and research director at ITV having joined the company in 2006 as commercial marketing director. Before joining ITV Julia was client services and marketing director at Getty Images, responsible for marketing and client servicing for and Media Manager asset management businesses in UK and internationally. Julia has also served as business enterprises director at IPC Magazines, the UK's largest consumer publisher. 
Deputy chair    
Shaun Bailey   Shaun Bailey, Founder / Chief Executive, Jacob Bailey Ltd An economics graduate fascinated by the science and magic of revenue generating communications, Shaun went on to create a number of successful creative businesses including Jacob Bailey and White Space. Working with global giants and SMEs for over 20 years, Shaun has built up a rich and varied knowledge of the creative communications process and its successful application across all organisational structures. Dedicated to continual improvement within the direct sector, Shaun chairs the DMA Agencies Council.
Chris Combemale   Chris Combemale, Direct Marketing Association Chris is the executive director of the DMA, with responsibility for the organisation's day-to-day operations and strategic planning. Holding dual French/US citizenship, Chris has 30 years' experience in direct and digital marketing and advertising in Europe, the USA and the Asia/Pacific. From 2000 to 2009, Chris developed Emailvision into Europe's leading email service provider as its chief operations officer and UK managing director. In 2001, Chris founded the Email Marketing Association and led its merger with the DMA in 2002.

Amanda Merron   Amanda Merron, Kingston Smith Mandy is a partner at chartered accountants  Kingston Smith, where she specialises in working with creative, communications and consulting businesses. She works with marketing businesses of all sizes and at all stages of development from start-up to eventual sale. Mandy has lectured and written on management and financial issues in creative businesses. She edits the annual survey Financial Performance of Marketing Services Companies and contributes to the quarterly publication Marketing Services Monitor.

Fedelma Good   Fedelma Good, Barclays Group Fedelma joined Barclays in 2007, where she now serves as director of information policy and strategy. Prior to Barclays, Fedelma founded Good Consulting, which she ran from 1999 to 2007. She has been an active member of the DMA, chairing a number of the DMA Data Council's working parties. Fedelma drew up the DMA's first guidelines on suppression files and has contributed to other data-related best practice guidelines.

Tony Kane   Tony Kane, Key Retirement Solutions Tony is group marketing director of Key Retirement Solutions, a leading specialist financial adviser to the over 55s.Tony joined from AJ Bell, one of the UK’s largest online investment platforms and stockbroking services, where he was director of direct marketing and e-commerce. He has over 20 years’ experience working for brands including Aviva, Next, Otto Versand, LoveFilm, BT, Harvest Media Group, Universal Music Group and Holland & Barrett.

Richard Dutton   Richard Dutton, Arc Worldwide As Business Development Director, Richard oversees all new business opportunities for Arc London - the integrated marketing division of Leo Burnett London. He has over 14 years' experience working on shopper, direct, experiential and digital business for agencies including The Circle Agency and Dynamo (now Wax Communications). Richard has worked with clients such as EA Games, GSK, BlackBerry, Tesco, The NFL and McDonald's. Richard is chairman of the DMA Brand Activation Group and has chaired a range of advertising and marketing industry awards, including the DMAs.

Michelle de Souza   Michelle de Souza is Head of CRM & customer insight at Age UK. Michelle is responsible for the organisation's customer contact strategy, as well as customer engagement, data management, marketing services, analytics and insight functions. Prior to joining Age UK, she worked in buying and merchandising for Argos Retailers and Arcadia Group.

Scott Logie   Scott Logie, The Mothership Group Scott is the former chair of the DMA. He is now partner at The Mothership Group and managing director of Red Wigwam. Scott has previously served as the strategy director at Occam, a direct marketing solutions provider. He has worked in the marketing industry for over 20 years, including positions at Bank of Scotland, CACI Ltd and BAE Systems.

    Tim Drye, Data Talk As a DMA Data Council member Tim's main focus is the use of data to identify customer and prospect insight and understanding, he has developed a number of data products currently in the market. Tim also represents the DMA on the PAF advisory board. Tim was elected on to the DMA's Roll of Honour in 2013, joining an elite list of direct marketing industry luminaries.


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