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ACCREDITATION

Introduction

List Warranty Register
Field Marketing

New windowAccredited Response Management
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Introduction



As part of the ongoing drive to improve standards within the dm industry the DMA has developed a number of industry accreditation schemes.

Introduction

To facilitate the rise of standards the following schemes have been developed:
  • The List Warranty Register , inspired by the DMA Data Council, is designed to make compliance with industry codes of practice easier for both DMA and non-DMA members alike, to benefit both the industry and consumers.

  •  The DMA Field Marketing Best Practice Accreditation Scheme provides an innovative benchmark for Field Marketing quality and establishes a response to the need by practitioners and clients for a high assurance standard regarding Field Marketing.

  • The Accredited Response Management Scheme (ARM) is a rigorous and transparent industry standard, with the aim of raising standards and confidence within the Response Management industry in order to achieve customer and consumer satisfaction.
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 The Direct Marketing Association Phone 020 7291 3300
 DMA House, 70 Margaret Street Fax 020 7323 4426
 London W1W 8SS Email info@dma.org.uk

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