Direct marketing holds the key to weathering economic uncertainty according to latest DMA study
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Direct Marketing has bucked the downturn in advertising by contributing £50.5billion to the UK economy in 2007, a growth of 15.4% on the previous year according to the DMA’s Economic Impact of the Direct Marketing Industry 2008 released this week.
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(Published: 16 Jul 2008) |
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Media Statement on Data Sharing Review Report recommendation (19)
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The DMA does not welcome the Data Sharing Review Report recommendation (19) that the edited version of the electoral register should be abolished.
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(Published: 11 Jul 2008) |
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Young Direct Marketing Awards Announces Winners
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The top prizes at this year’s Young Direct Marketing Awards went to two teams of budding young marketers from Ryecroft Middle School in Staffordshire and George Heriot's School in Edinburgh
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(Published: 19 Jun 2008) |
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DMA completes first round of strategic review
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The Direct Marketing Association has completed the first round of its strategic review which began earlier this year in response to ongoing changes in the marketplace.
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(Published: 27 May 2008) |
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Most successful year ever for Young Direct Marketing Awards
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2008 has been the most successful year to date for the Young Direct Marketing Awards with more than 150 teams from across the UK submitting their direct marketing campaigns to the competition.
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(Published: 19 May 2008) |
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