To facilitate the rise of standards the following schemes have been developed:

• The List Warranty Register, inspired by the DMA Data Council, is designed to make compliance with industry codes of practice easier for both DMA and non-DMA members alike, to benefit both the industry and consumers.
  
  
• The DMA Business List Audit Scheme provides a benchmark for data quality and is intended to establish the future industry standards for B2B lists by giving practitioners and advertisers a high assurance standard for data quality.
  
  
• The Response Handling Commitment Scheme was launched by the Response & Fulfilment Council to give clients looking for response handling services greater confidence in the sector. It is concerned with maximising consumer and user trust and confidence in response fulfilment. For more information please go to the Response Management Council homepage.