The DMA, in association with BSI, is offering its members a training and certification scheme to assist with the implementation of ISO 14001.

ISO 14001 is an international management standard that specifies a process for controlling and improving a company’s environmental performance and is designed to address the delicate balance between maintaining profitability and reducing environmental impact. The scheme will help members gain the competitive advantage of environmental transparency and accountability as well as help save approximately £2,000 in reduced rates.

To request a Go Green and Save information pack, please click here.

The direct marketing industry must seize the opportunity to find an alternative to the government’s proposed opt-in legislation before it is too late, urges Minister for Climate Change, Biodiversity and Waste, Joan Ruddock, in the latest issue of Green Matters. Read the full article as well as insight from the DMA’s Robert Keitch; learn how to address the waste challenge and go green and save; by clicking here.

Participation Media 2007 is the third DMA consumer study to be released and provides excellent evidence for the effectiveness of DM methods from the consumer’s perspective.

The report confirms the use of direct marketing amongst consumers and promotes greater understanding of the circumstances where different media work and generate response. Click here to view the executive summary.