Fuel is an award winning commercially focused data consultancy. Our core offering is to manage and make sense of data to inform critical business decisions. This applies to all the key areas of our business: Strategy & Analytics and Database and Digital Campaign Services, and spanning all areas of our work are Measurement and Evaluation. Each client need is unique so the data we use and our solutions are never the same. However, we use a series of approaches and tools to uncover real insight. At the heart of everything we do lies the goal to help both public and private sector clients make “better decisions for greater returns”. Determining which decisions, and understanding how ‘returns’ are defined are important parts of our approach. We work directly with Government organisations and brands as well as alongside communications and creative agencies in order to broaden their offering. Fuel is Marketing Week DataStrategy's Data Service Provider of the year 2010 Fuel became part of Engine in February 2008. Specialties Database Marketing, Data Strategy, Analytics, Measurement & Evaluation, CRM, Modeling, Data Planning, Single Customer View, Social Influence Model, Web analytics