Lexden is a marketing strategy consultancy specialising in developing stand out customer propositions for clients. We use an agile approach, always grounded in customer insight, coupled with an alert commercial perspective. Clients say they like to use us because we are able to bridge the space from customer insight through to developing marketing strategy and into activation. What this means in practice is being able to interpret data, research and customer insight within the context of the commercial issues of the client. It means developing marketing plans and programmes consistent with this insight which leverage the optimal direct channels and lead to activation activity which customers will respond to.