Traction Platform is a unique, award winning, industry-leading, integrated multichannel digital marketing platform. It enables brands to interact with, gain insight and target customers more effectively using a variety of digital media channels. Traction has flexible campaign management features for email marketing, online & SMS promotions, mobile marketing, social media and iTV providing a way to centralise the capture of insights and data about customers, offering a single customer view, whenever they engage with a brand’s digital marketing campaigns. Aiding continual learning about your customers and prospects and enriching your profile data with each campaign, Traction enables you to communicate more effectively via any channel. Since its inception, the Traction team has managed the campaigns and customer databases of some of the world’s biggest brands such as Unilever, Diageo, Cadbury, Audi, Adobe and Vue Cinemas.