LIDA is digital and direct marketing agency that focuses on creating Better Customer Connections between brands and consumers. We create measurable value for brands by using customer understanding to develop action-orientated communications that connect better with customers across all channels. Combined with our new way of working, 70/20/10, which ensures innovation is at the heart of all our activity, our approach has attracted forward thinking brands such as O2, Boots, IKEA, MINI and DHL. Founded in 2000, LIDA is part of the M&C Saatchi Group – the UK’s fifth largest communications agency network.