The REaD Group is a Data Asset Management organisation. Founded in 1991, it has striven to improve the underlying quality of data throughout the UK direct marketing industry and to enable business to unlock the full revenue potential that is their database. At the core are product-based solutions that allow customers to increase return on investment and improve their own trading relationships. Additional skills such as transactional lifestyle data, list and insert management, as well as data processing, hosting and analysis and lead generation all add to the core objective of generating revenue from a database and creating a more positively disposed customer and prospect.