ReynoldsBusbyLee is a consultancy specialising in customer engagement, customer experience and consultancy. RBL focusses on every customer touchpoint - through our customer experience audits and inbound, outbound and customer service expertise. We increase life-time value. RBL works with clients to address key business issues from developing strategic plans through business simplification to implementation of campaign plans. RBL’s consultants have over 50 years combined experience in direct marketing based organisations such as Reader’s Digest, Which?, Direct Wines, Time Life and IMP from European CEO to campaign controller. As a consultancy, RBL has worked on a wide mix of projects for clients including Ocado, Direct Wines, Bupa, BCA, The Salvation Army and WWF. We are committed to compliance and best practice - Joanna Reynolds is deputy chair of the Governance Committee, Elaine Lee chairs the Telemarketing and Contact Centre Council and Sian Brookes is an elected member of the Email Marketing Council.