These days, direct marketing means engaging customers at any point in their journey where we can measure their behaviour and provoke responses. And integration is not about simply combining on- or offline, above or below the line; it’s about the skills you have and how well you use them. That’s why RAPP is a full-service, integrated, global agency. In the UK we do data and CRM, we do creative across all channels, we do digital in a big way, we do strategy, we do media buying and planning, we do technical development, we do telephone services management, we do experiential marketing. In fact, online, offline or retail, we do almost everything.