The DMA’s first ever Innovation Summit, Fear, Faith & Fortune, explores emerging business models, strategies, technologies and beyond to shed light on the very human journey of innovation.

The innovation event that you asked for

Planning for 2013 and beyond, senior executives told us that the most overlooked barrier to innovation isn’t technology or strategies, models or even resource. It’s people.

In response, we asked Debi Bester, direct’s first board-level innovation director, co-founder of the industry’s first innovation lab for Proximity London and now founder of innovation start-up Fmly, to curate the innovation event you were asking for.

No surprise then that you’re invited on 14 November 2012 to meet some of the industry’s leading innovators and explore how people at every level of your organisation can overcome fear, learn from failure, build each other’s faith and change the fortunes of your brand, business, industry, perhaps even Britain.

World-class brands, world-class innovators

Please click here to see the full agenda. 

You’ll spend the day with innovators, pioneers and change-makers from diverse fields, briefed to challenge you. Just a glimpse into the agenda that’s taking shape …

Wayne Hemingway, one of Britain’s innovative designers, is set to open with a call to business leaders to turn fear, faith and fortune to our advantage in innovating our way out of recession. Dr Sheila Keegan, author, psychologist and consultant, will explore how we can brave innovation to create growth in a climate of fear and uncertainty. Phil Fearnley will reveal how the BBC took a leap of faith to deliver the first truly digital Olympics. Adam Elman will show us how to turn faith into fortune by business-casing innovation, drawing on M&S’ staggeringly successful Plan A. Dr Mike Addison from P&G and Dr Roland Harwood from 100%Open will open our minds to open innovation and show us how to tap into the fortune beyond our walls. Futurist Tamar Kasriel from Futureal will tackle the questions top marketers would most like to ask about the future as they plan for 2013.

Who should attend?

Whether you’re a leader on the client, agency or supplier side, or part of the rising class of innovators, mavericks and challengers, this promises to be a day that will change the way you plan 2013 - and power the case you make to drive that change through.

Only 150 tickets are available and they’re going fast.

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