Graeme Robertson Trust
2011 - Fiona Mackohon
2010 - Leanne Holloway & Kieran Aisworth
The Graeme Robertson Trust was founded in 1991 in memory of one of the industry’s greatest creative forces, following his untimely death from cancer. Graeme was well known and respected within direct response circles for his craftsmanship, enthusiasm, leadership and ability to nurture talent. His exemplary attitude has led many creative people to contribute generously to the Trust which is administered by the Direct Marketing Association.
Students are asked to create a direct marketing campaign from a live brief. This year’s client is Jaguar who has provided a challenging and exciting brief and is sure to get this year's winners racing ahead of their peers.
All those students who are short-listed will be invited to a critique day on 15 July at the offices of Proximity, one of London’s most successful agencies. 25 Creative Directors of the advertising industry will critique their portfolios and offer insight on how to succeed in the marketing industry.
The winner is awarded £1000 as well as a placement with a leading agency. Placements may also be awarded to other students who impress the panel of judges.
To pick up the full brief and for further information, visit the GRT website: www.grtawards.org.uk