Learn more about Affinity Partnerships

SPONSORSHIP TO ADD VALUE TO YOUR DIRECT MARKETING CAMPAIGN

How sponsorship can be effective within your larger direct marketing campaign and how to use specific elements of sponsorship to increase engagement with your brand.
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CONSIDERING SPONSORSHIP IN THE MARKETING MIX

Using sponsorship to target your audience and how sponsorship can work with your marketing campaigns.
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BENEFITS OF SPONSORSHIP

How to measure the benefits and what to expect with a sponsorship programme.
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BUSINESS SPONSORSHIP ROI

Looking at ROI and how to make sponsorship tangible based on your individual company's objectives.
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SPONSORSHIP CASE STUDIES

Jackie Fast, Sponsorship Manager of the DMA discusses the Overall Data Sponsorship with Equifax and how both organisations have benefitted from this partnership.
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CONSUMERS AND SPONSORSHIP MARKETING

Sponsorship from a consumer's perspective and the benefits of good will to engage clients.
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BECOMING A DMA AFFINITY PARTNER

To find out more about how DMA Affinity Partnership will profit your business, please contact Jackie Fast in our Affinity Partnership department.

T. 020 7291 3351
M. 07955 399012
E. affinity@dma.org.uk