Affinity Partnerships

THE BENEFITS OF AFFINITY PARTNERSHIP

Selling your specialist products and services to prospective clients operating in the direct marketing industry can be tough.

Affinity Partnership is the smart, cost-effective way to expose your brand to this hard-to-reach niche market.

Affinity Partnership, however, adds value to the traditional sponsor partnership approach through the selective pairing of the partner company with suitably themed platforms to ensure maximum relevance and mutual benefit to their target market.

ENGAGING WITH THE DMA'S MEMBERS

We count among our 900 corporate members hundreds of direct marketing agencies, major brand owners, and the full array of industry service suppliers.

Through these corporate members we engage with more than 20,000 influential industry professionals via our unique suite of business services and activities.

As many of our services, events and research reports are the only resources of their kind they are truly valued by our highly engaged members, as well as by many other companies outside of our membership.

ENGAGEMENT OPPORTUNITIES

We offer a number of platforms with which you can become an Affinity Partner and engage directly with our members. These include:

• DMA Awards
• networking and knowledge-sharing events
• communications
• research reports
• CSR programmes

BECOMING A DMA AFFINITY PARTNER

To find out more about how DMA Affinity Partnership will profit your business, please contact Jackie Fast in our Affinity Partnership department.

T. 020 7291 3351
M. 07955 399012
E. affinity@dma.org.uk