Direct marketing holds the key to weathering economic uncertainty according to latest DMA study
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Direct Marketing has bucked the downturn in advertising by contributing £50.5billion to the UK economy in 2007, a growth of 15.4% on the previous year according to the DMA’s Economic Impact of the Direct Marketing Industry 2008 released this week.
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(Published: 16 Jul 2008) |
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Media Statement on Data Sharing Review Report recommendation (19)
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The DMA does not welcome the Data Sharing Review Report recommendation (19) that the edited version of the electoral register should be abolished.
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(Published: 11 Jul 2008) |
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Young Direct Marketing Awards Announces Winners
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The top prizes at this year’s Young Direct Marketing Awards went to two teams of budding young marketers from Ryecroft Middle School in Staffordshire and George Heriot's School in Edinburgh
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(Published: 19 Jun 2008) |
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DMA completes first round of strategic review
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The Direct Marketing Association has completed the first round of its strategic review which began earlier this year in response to ongoing changes in the marketplace.
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(Published: 27 May 2008) |
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Most successful year ever for Young Direct Marketing Awards
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2008 has been the most successful year to date for the Young Direct Marketing Awards with more than 150 teams from across the UK submitting their direct marketing campaigns to the competition.
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(Published: 19 May 2008) |
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Best Practice Alliance calls on marketers to drive up B2B standards
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Marketers should be doing more to raise the profile and standards of B2B marketing among the wider business community, according to the B2B Best Practice Alliance.
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(Published: 6 May 2008) |
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New research tool for the direct marketing industry
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D’MAND, a new syndicated research tool for the direct marketing industry developed by DataTalk Research Services, is set to provide marketers with a cost-effective method of gathering the most up to date information on how the population is interacting with marketing messages.
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(Published: 6 May 2008) |
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DMA North pledges support to Transplants in Mind
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The Direct Marketing Association in the North has entered into a 12 month partnership to support Transplants in Mind, a national charity which raises awareness of organ and tissue donation for transplantation.
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(Published: 23 Apr 2008) |
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The business sense in going green
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The Direct Marketing Association (DMA) is warning businesses that a failure to address their environmental responsibilities will severely impact their future success.
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(Published: 23 Apr 2008) |
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iTV most likely to generate direct purchase
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New consumer research from the DMA, sponsored by Experian, has found that iTV is the most powerful medium in driving a direct purchase, despite it being the least experienced of all media, while mobile messaging is one of the stronger performers in prompting consumers to seek further information.
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(Published: 1 Apr 2008) |
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New consumer research highlights the increasing challenge to achieve standout
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Marketers face an ever growing challenge in attracting the attention of consumers according to new research from the Direct Marketing Association, sponsored by Experian.
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(Published: 1 Apr 2008) |
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Business to benefit from launch of Best Practice Alliance
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With the aim of raising the profile and standard of B2B marketing and communications among the wider business community, a host of leading marketing communications trade bodies has come together to form the ‘B2B Best Practice Alliance’.
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(Published: 6 Mar 2008) |
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Companies ignoring TPS face prison warns DMA
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Subscribers to the Telephone Preference Service, and potentially the Mailing Preference Service, will have stronger protection against unwanted marketing when the new Consumer Protection from Unfair Trading Regulations 2008 (CPUT) comes into force on 28 May this year.
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(Published: 6 Mar 2008) |
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DMA encouraged by higher delivery rates but calls for continued improvement
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The latest national Email Marketing Benchmarking Report from the DMA reveals an improvement in delivery rates, suggesting a better understanding among ESPs of the issues surrounding deliverability.
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(Published: 6 Mar 2008) |
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DMA withdraws Business List Audit Scheme
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Following a period of consultation involving members and the DMA B2B Committee, the DMA has decided to close the BLA scheme.
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(Published: 15 Feb 2008) |
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Mike Barnes is appointed to Institute of Fundraising's Board of Trustees
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Providing membership and marketing experience, the DMA’s Director of Marketing and Development, Mike Barnes, has joined the Institute of Fundraising’s Board of Trustees.
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(Published: 12 Feb 2008) |
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Data security to lead annual DMA conference
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Data security will be a prominent theme at the annual DMA Data Protection Conference to be held on 6 March 2008 at the Royal Institute of British Architects. Richard Thomas, the Information Commissioner, will provide the keynote address at the Conference.
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(Published: 12 Feb 2008) |
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Awards scheme to raise profile of direct marketing and nurture creative talent
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Forming part of the DMA’s ongoing PR campaign to change consumer perceptions of direct marketing, the Young Direct Marketing Awards 2008 is being launched into secondary schools across the UK. Pupils, aged 11- 15, will have the opportunity to design a direct marketing campaign for one of three charities – Friends of the Earth, RNLI and Guide Dogs for the Blind.
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(Published: 1 Feb 2008) |
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Email marketing yet to reach full potential as part of marketing mix
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As its annual National Client Email Marketing Survey points to a bright future for email, the DMA is calling on marketers to fulfil the true potential of email marketing as part of an integrated marketing strategy.
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(Published: 1 Feb 2008) |
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Seminar to provide marketers with vital legal update
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A half-day legal seminar to be held at Pinsent Masons in Leeds on 23 January will provide direct marketers with a clear understanding of current and imminent direct marketing legislation including data protection and intellectual property rights.
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(Published: 23 Jan 2008) |
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DMA welcomes breakthrough on use of deceased data
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Following extensive lobbying since 1991 for access to death registration data for list cleaning purposes, the DMA has welcomed new legislation which will enable the data to be used in the battle against fraud and identity theft.
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(Published: 11 Jan 2008) |
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Simpson makes case for inserts industry to come alive to a new marketing reality
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Peter Simpson, chairman of the Lateral Group and ex-commercial director of First Direct, is calling on the inserts industry to place greater emphasis on responding to consumer preferences and utilising the new marketing potential.
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(Published: 2 Nov 2007) |
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DMA sets measure to prove the value of mobile
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The first Mobile Marketing Insight study to track mobile marketing trends on a quarterly basis is being launched this week by the DMA Mobile Marketing Council. The first report tracks mobile trends in quarter one of 2007, encompassing SMS, MMS and WAP push messages, and aims to provide clients, agencies and suppliers alike with clear measures against which to judge the medium.
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(Published: 2 Nov 2007) |
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DMA announces 2007 awards finalists
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Electronic marketing is set to shine at this year’s DMA Awards with a significant increase in the number of entries containing an electronic element, including campaigns for O2, Diageo, Thomson, The Prostate Cancer Research Foundation and Transport for London.
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(Published: 2 Nov 2007) |
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Field marketing accreditation scheme to set quality standard
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Following an 18 month consultation and development process, the DMA Field Marketing Council is unveiling its first Best Practice Accreditation scheme. The certification will serve as an approved stamp of quality for practitioners and benefit clients by allowing them to easily identify and procure quality field marketing services.
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(Published: 17 Oct 2007) |
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DMA response to Environment Council research
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The Direct Marketing Association shares the belief that wastage from direct mail needs to be reduced. Action is vital to futureproof a valid and prospering industry and the environment. Such action needs to focus on a change in behaviour through more sophisticated targeting, signalling an end to ‘economy of scale’ marketing. Business as usual is no longer an option.
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(Published: 17 Oct 2007) |
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Internet and direct mail remain key to financial services
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Internet and direct mail are the most popular source of information to UK consumers to find out about financial products. Over 50% claim to use the internet while a quarter say that they respond to personally addressed direct mail.
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(Published: 17 Oct 2007) |
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Data is dominant factor in success of email marketing campaigns
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The majority of ESPs questioned for the DMA National Email Benchmarking Report for the first quarter of 2007 consider list quality and selection as the most important factor in the success of an email marketing campaign.
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(Published: 17 Oct 2007) |
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DMA leads alliance to set environmental standard
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Taking a leading role in shaping the industry and reducing its environmental impact, the Direct Marketing Association (DMA) has developed an alliance of like-minded member companies to partner with BSI British Standards to create the first standard for environmental performance in the field of direct marketing.
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(Published: 17 Oct 2007) |
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Tim Smit appointed chair of judges for DMA Awards 2007
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Eden Project co-founder and chief executive, Tim Smit, has been appointed chair of judges for this year’s DMA Awards. Tim is renowned for his creativity and vision in transforming a sterile pit into world-class horticulture and cutting-edge architecture. His accomplishments reinforce sustainability as being about good business practice and citizenship values – principles underlined by the DMA’s heightened environmental focus.
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(Published: 23 Aug 2007) |
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