This report, produced by Brookmead Consulting, was commissioned by the Direct Marketing Association and the Telephone Preference Service Limited to inform a regular policy review of the DMA’s Code of Practice.

This report, produced by Brookmead Consulting, was commissioned by the Direct Marketing Association and the Telephone Preference Service Limited to inform a regular policy review of the DMA’s Code of Practice.

The results from the DMA’s first Expenditure Trends report have now been released. The aim of the report is to develop the most comprehensive and accurate indicator of overall expenditure trends within UK direct marketing.

The results from the DMA’s first Expenditure Trends report have now been released. The aim of the report is to develop the most comprehensive and accurate indicator of overall expenditure trends within UK direct marketing.

The DMA's first major study into the economic impact of the UK direct marketing industry. This includes information on the total amount of sales generated by dm in the UK, the number of people employed by the industry and the total value of expenditure on direct marketing by organisations in the UK. Non members, please see the Executive Summary for purchase details.

The DMA's first major study into the economic impact of the UK direct marketing industry. This includes information on the total amount of sales generated by dm in the UK, the number of people employed by the industry and the total value of expenditure on direct marketing by organisations in the UK.

This research was produced to establish the reality of consumers' experience of direct marketing, their response to it, and attitudes towards it. Non members, please see the Executive Summary for purchase details.

This research was produced to establish the reality of consumers' experience of direct marketing, their response to it, and attitudes towards it.

The DMA Census analyses expenditure across direct marketing media and sectors. The Census is an invaluable tool for suppliers and agencies alike as an explanation of media trends and as a key source of industry research and information.

The DMA Census analyses expenditure across direct marketing media and sectors. The Census is an invaluable tool for suppliers and agencies alike as an explanation of media trends and as a key source of industry research and information.

The fourth industry wide National Email Benchmarking Report focuses on results gained from Q1 - Q3 2005. The aim of this research is to provide independent, robust benchmarks that DMA members can use in their day-to-day business.

This executive summary focuses on the results conducted for Q1 to Q3 2005. Of significant interest in this report is the ability to make year on year comparisons for the first time, as well as the continued trend movements.

This report focuses on the results of the Email Service Provider Distribution Report, conducted for Q3 2005 on the research carried out for The National Email Benchmarking Report.

This executive summary focuses on the results of the Email Service Provider Distribution Report, conducted for Q3 2005.

Flytxt research conducted in order to counter the perception that mobile marketing = txt’n’win. An on-line research programme was undertaken to identify these and to profile consumers interested in them.

The third industry wide National Email Benchmarking Report focuses on results gained from Q4 2004. The aim of this research is to provide independent, robust benchmarks that DMA members can use in their day-to-day business.

This executive summary report focuses on the results gained from the third industry wide National Email Benchmarking Survey conducted in October, November and December 2004.

The second industry wide National Email Benchmarking Report focuses results gained from Q3 2004. The aim of this research is to provide independent, robust benchmarks that DMA members can use in their day-to-day business.

This executive summary report focuses on the results gained from the second industry wide National Email Benchmarking Survey conducted in July, August and September 2004.

The DMA carried out a survey amongst its agency members to look at the range of DM agency charge out rates in the London area. This survey shows the collated results and displays the ranges.

The aim of this first quarterly benchmarking survey is to provide independent robust benchmarks that DMA members can use in their day-to-day business.

This executive summary report focuses on the results gained from the first National Email Benchmarking Survey conducted in September/October 2004.

The DMA commissioned Synergism to investigate the environments in which consumers are exposed to different print advertising media. The study involved four focus groups of housewives of a mix of ages and lifestyles. All respondents were regular recipients of relevant print media, and each had recently considered purchasing household or financial items, which they felt had been influenced by print advertising.

Commissioned by the Direct Mail Information Service, this report identifies data strategies within the industry. Evaluating information across a broad spread of industry sectors, the report examine the role and management of databases, responsibilities and budgets deployed, purpose of data and external list usage. Not only providing useful statistics on how the industry funds, compiles and uses its databases, it provides insight into generic trends and ways in which data usage could be enhanced.

Targeted email marketing has become an integrated part of customer management, according to findings by Experian®, the global information solutions provider, and the Direct Marketing Association (DMA) in the 2003 Email Marketing Survey.

the DMA Inserts Council commissioned the Future Foundation to undertake groundbreaking research into consumer attitudes to Inserts. Representing the first serious attempt for some years to qualify and explore the responses of consumers to media carried inserts, four focus groups were designed, set-up and run by the Future Foundation.

The DMA commissioned Synergism to investigate the different environments in which different print advertising media are exposed to consumers.

the DMA, in association with Brand Republic, surveyed the supply-side of the direct marketing industry to create a picture of current salary levels and employment dynamics. The DMA has asked the Future Foundation to analyse this research and present top line findings for the industry. This report outlines these results as well as commenting on the statistical validity of the findings.

The Future Foundation has been commissioned by the DMA to undertake an economic impact analysis in order to redress this gap and provide much-needed information about the part Home Shopping plays in the economic health of the UK.

DMA's Door to Door Council report record growth for door to door spend in 2003. The results are based on the Council’s 10th annual survey of total UK spend on door drop Marketing.

DMA's Inserts Council report a small but healthy increase in overall volumes compared with 2002. The figures provided by Council cover all national press titles but not all magazines. The Council has calculated that it collates data on approximately 25% of the total market.

Door drops Usage and Attitude Study

This Business Ratio report focuses on the leading 105 companies operating as Design Consultancies.

This Business Ratio report focuses on the leading 132 companies operating as Periodical Publishers.

This Business Ratio report focuses on the leading 115 companies operating as Stationery Distributors.

This Business Ratio report focuses on the leading 117 companies operating as Stationery Manufacturers.

This Business Ratio report focuses on the leading 109 companies operating as Finance Houses.

This Business Ratio report focuses on the leading 138 companies active as Advertising Agencies

This Business Ratio report focuses on the leading 140 companies operating as Market Research Agencies.

This Business Ratio report focuses on the leading 66 companies operating as Public Relations Consultancies.

This Business Ratio report focuses on the leading 118 companies operating in the Exhibition and Conference Industry. The report analyses company and industry performance over the three years up to 7th July 2004.

This Business Ratio report focuses on the leading 99 companies operating as Paper and Board Manufacturers. The report analyses company and industry performance over the three years up to 7th May 2004.

This Business Ratio report focuses on the leading 135 companies operating in the Mail Order and Catalogue Houses Industry. The report analyses company and industry performance over the three years up to 7th March 2004.

This Business Ratio report focuses on the leading 128 companies operating in the printing industry. The report analyses company and industry performance over the three years up to 7th May 2004.

This Business Ratio report focuses on the leading 123 companies operating as Intermediate Printers. The report analyses company and industry performance over the three years up to 7th May 2004.

This Business Ratio report focuses on the leading 159 companies operating in the Direct Marketing Industry.

Published by Key Note Ltd, Business Ratio Reports offer users a clear and succinct overview of the financial performance of a wide range of industries and their leading players.

This Business Ratio report focuses on the leading 130 companies operating in the Office Equipment Industry.

This Business Ratio report focuses on the leading 153 companies operating as Management Consultancies.

This Business Ratio report includes analysis of some of the UK's best known charities.

This Business Ratio report focuses on the leading 99 companies operating in the Call Centre Industry.