The DM Code of Practice sets standards of ethical conduct and best practice and is administered and monitored by the independent Direct Marketing Commission. The Code has always and will continue to cover all forms of direct marketing.

All the new marketing and media channels, such as email and SMS marketing, together with field marketing and door-to-door, are now included within the Code, as well as the traditional media like direct mail, press and telemarketing.

The requirements of new legislation, such as the Data Protection Act 1998 and Distance Selling Regulations 2000, are also fully reflected in the Code.

In addition to the Code, a number of Best Practice Guidelines set standards that are desirable to achieve. Best Practice Guidelines are supplementary to the Code and are not mandatory except where there is an overlap with the law or with the DM Code of Practice.

As a member you are able to view, print and save the document to their hard disk, non-members may only view the document.

Non members can purchase an electronic copy by completing the attached Order form.

If you are a member use the form alongside to log in before viewing or downloading the document.

Document: DM Code of Practice (3rd Edition)

The Advertising Standards Authority is the independent body set up by the advertising industry to police the rules for non-broadcast advertisements, sales promotions and direct marketing that are laid down in the CAP Code. This eleventh edition of the British Code of Advertising, Sales Promotion and Direct Marketing came into force in March 2003.

To view the CAP Code click on the following link: ASA/CAP Code March 2003