The DMA has produced a series of guides to aid companies when they are choosing an agency and to help them achieve a successful and profitable working relationship – for both them and the agency.

A guide for small and medium organisations

When working with an outsourced contact centre, the client remains ultimately responsible for verifying the telemarketing activity is compliant with all legal and self-regulatory requirements. These guidelines have been developed to help ensure outbound campaigns are conducted with integrity in order that it remains a viable and attractive channel to market.

Part of a series designed to help practitioners obtain the best results from DM campaigns, this document ensures that users understand their rights and obligations when dealing with list owners, managers and brokers. The guide helps first time marketers understand how to buy and use business to business lists.

For companies who are using direct mail for the first time, understanding how mailing lists can be bought and used can seem like a minefield! In response to such feedback, the DMA Data Council has published the latest in its ‘How to’ series – Renting Consumer Lists.

An informative Guide to Data Purchasing Methods by the List and Insert Forum, working party of the Data Council. A comprehensive document, including detail on net names agreements, the guidelines aim to provide information for anyone looking to purchase or rent data for the first time.

The Benchmarking Working Party has produced an accessible checklist on “How to Buy Lists”, available to all members through the website. Realising the working party objective of producing “How To…” guides in key areas, the checklist is a must for anyone with little or no experience in buying lists for DM purposes.

This practical and informative Guide is the definitive guide to list swapping. Emanating from practical experience, the guidelines will ensure users do not fall foul of any legislation – VAT etc. Covering issues such as placing an order, delivery and invoicing, credit requests, fees and commissions, this plain speaking document is a must for list owners, brokers and managers.

Written to help users purchase data as informed customers and set standards for the UK marketplace, these guidelines cover issues from data enhancement and quality through to designing an accurate data test. Complete with case study illustrating the data buying process, users will be able to evaluate different data providers and make quality decisions to maximise the data available.

A comprehensive view of how best to use data within the direct marketing environment, these all inclusive guidelines clearly define responsibilities for both clients and bureaux and ensure compliance with the Data Protection Act. Categorically referencing all elements of data usage from data capture, transfer, tagging and enhancement through to cleaning and screening, these guidelines will ensure high levels of accuracy in data usage.

A handbook collating reviews and a wide range of material related to best practice in Door to Door distribution.

An introduction to door drop marketing.

This document has been produced by the DMA's Email Marketing Council to set best practice guidelines in Email Marketing.

Unlike marketers in other disciplines, email marketers have to worry about getting their messages to their intended recipients. So regardless of how much time you spend on getting the copy just right and the care you put into your creative, it is all wasted if your message is not delivered.

This document has been produced by the DMA's Field Marketing Council to set best practice guidelines in field marketing.

Produced by the Field Marketing Council to give best practice guidance to those involved in this sector.This document has been updated to reflect changes to industry legislation.

This guide has been produced by the DMA Field Marketing Council (FMC) to highlight the flexibility of field marketing as an important discipline and service to the sales and marketing industry.

Guidance for those putting together a financial services promotion and designed to highlight various points and issues to be included or taken into account.

From selecting a programme to design considerations and distribution, these guidelines are an invaluable resource to third party programme management.

The Council have produced a DMA approved guideline that clearly states the recommended data required for Certificates of Insertion across the industry.

The latest draft of the Interactive TV Best Practice Guidelines, for consultation of the iTV Interest Group

This report provides a practical guide to advertisers and agencies looking to use interactive TV.

This booklet has been issued by the Mailing Houses & Suppliers of the DMA (UK) Ltd on behalf of all DMA members and their customers. Its purpose is to define a set of best practices in the commissioning and execution of direct mail production, such that supplier and client can agree on what is reasonable in any contractual arrangement and that each can, consequently, clearly understand what each party should expect of the other.

The following suggested terms and conditions for Mailing Houses and their Clients have been prepared by the DMA with the assistance of the DMA Mailing Houses and Suppliers Council.

Produced by the DMA Mobile Marketing Council to give practitioners an understanding of how mobile marketing applications can be used in an effective and non-invasive manner.

Document is available for comments

Guidelines to promote best practice among DMA members and recruitment consultancies.

This guideline has been produced to set best practice for members involved in the response handling industry.

This Guideline seeks to set best practice for members involved in the distribution and supply of samples.