28 May 2024
DMA launches 10-point election manifesto following demise of DPDI
The DMA today is calling on the new government to make data, technology, and AI the foundation for innovation, growth, and improved productivity in the UK economy. The new government must improve economic productivity by enabling organisations to attract new customers and retain existing...
23 May 2024
DMA calls for urgent passage of DPDI before election
The DMA has today called on the government and opposition parties to join together to pass the Data Protection and Digital Information Bill before the election.
30 Apr 2024
Pinning down emotion's effect on ad performance
The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning down emotion’s effect on ad performance’, shows that while brand and business effects improved on the back of some truly creative work, performance advertising effectiveness hasn’t seen...
24 Oct 2023
UK SMEs support pending reforms to UK data privacy laws
The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation
01 Aug 2022
B2B Marketing: The Complete Guide Masterclass
Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to deliver results as a B2B marketing specialist.
23 May 2024
DMA's response to House of Lords inquiry on data adequacy
The DMA has submitted written evidence to the House of Lords' European Affairs Committee's inquiry into data adequacy which was granted to the UK by the European Commission post-Brexit.
08 May 2024
What's your cost-of-living crisis exit strategy?
Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to...1.png)
08 May 2024
Exploring the impact of marketing in the age of sustainability
While companies look to meet new requirements for addressing sustainability challenges, many see compliance as a checklist, not a structural priority to adopt sound sustainability hygiene. Our own initial research findings have already shown the level of importance this is having among...1.png)